Every year a group of friends get together on the 1st of December and celebrate the arrival of the holiday season in the most appropriate way possible. By consuming only eggnog for an entire week. This is my 4th year attempting to complete the entire week of drinking only eggnog, where in the past I have lasted no longer than 4 days. Always an Eggnog Failure. In order to kick off the eggnog challenge, a group of us gathered together at midnight to share in a Nog Bomb. If you would like to learn more about the challenge and see updates from all the people participating. Check out the event page or Twitter.